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Promotional Conference Folders - Can Help Maintain Loyalty

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Many companies make the mistake of taking their existing customers for granted.
In most cases, some businesses are quite effective in gaining new clients but they are quite inefficient in maintaining and developing patronage.
This is because some marketers just focus on the process of getting the attention of new clients.
However, once these marketers are already successful in gaining customers, they become complacent and just ignore the fact that these customers are the ones that bring in the bacon.
As a result, they eventually lose customers in the face of competition instead of gaining more.
In any kind of business or entrepreneurial venture, it is important for companies to show significant appreciation for their customers.
Contrary to popular misconceptions, customers will not always patronize your products just because your products or your services work.
Other than making sure that what you offer is of high quality, you should also exert some effort in keeping your customers loyal to your brand.
The basic technique in keeping old customers is to show that you appreciate their presence.
This can be done by providing discounts to returning customers.
Giving gifts for purchases may also come in handy.
In most cases, conference folders may serve as effective gifts.
Unlike other promotional items, folders are far more useful.
They can be used everyday, especially if your customers are students or office workers.
These products are even more ideal if your customers are executives and managers.
The primary reason why many companies make use of such products is the fact that they provide a lot of space for branding.
They can carry the company logo and slogan on its covers.
Notepads and pens clipped inside may also be printed with the same brand.
Pertinent leaflets, brochures, and pamphlets that explain the company philosophy, operations, and services can be very beneficial with regards to marketing and promotion.
However, if you are planning to customize these gifts specifically for your existing and returning customers, make sure that it provides certain 'rewards' for them.
A simple Thank You or Appreciation note will be perfect, but why not include gift certificates that can serve as rewards for loyal consumers.
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