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The Importance of Logo in Branding

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Logo symbolizes your business and creates an image of your business in the eyes of your customers. Logo, is one of the many important elements of business branding. Sadly, it's importance is often transparent to many. Either the business doesn't even have one or it's not good enough.

The design of the logo and the process of creating one are similar to creating your brand. Your logo has to go together with your brand, with the ability to deliver positive values to your customers. Your logo should also be unique and meaningful so you will shine your market. Proper logo design creates similar effect as proper branding; it is essential to have one for branding purposes and gives your business an identity.

Have you thought of just grabbing one of the "free" logos that you can find on the Internet? Don't go through that road! You need to be serious about your logo. By having a professional designing it for you at the first place will save you a lot of hassle in the long run.

Some people might oppose the importance of logo in branding. This is because you don't necessarily have to have a logo to establish your brand. However, you will look a lot more professional and unique if you have a logo attached to your brand. A logo will help you significantly in building your image and identify along with your brand. That's what's important about having a logo. After all, humans are visual species!

A logo is successful when it allows the immediate recognition of the business and represents the business' character or attitude. A successful logo is a guaranteed marker.

Question: I can't find a logo that people could remember, such as McDonalds.

Answer: Doesn't matter how good or how appealing your logo is, without proper marketing, professional products or services, and excellent customer service, people will NOT remember your logo. In another words, build a great company and people will remember your logo.

Once when you have your logo created, you should be consistent with the logo - place it wherever possible: business card, letters, emails, website, products, invoices...etc. This is also why proper logo design at the first place is very important, because changing your logo will have an impact on your business' identity, professionalism, and credibility.

The Business Minder Logo and Brand

Our Brand: Business Minder

Our Brand Tag Line: Business Minder, Business In Mind

Our Logo: Looks like a human shape, representing a business man. The dot and the checkmark on the top part of the logo are in different colours: the checkmark symbolizes successful and the dot symbolizes "mind." Business Minder focuses on helping business owners to develop their unique business mindset(s), assisting them to succeed in their business journey(s).

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