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Too Much Content Can Be Harmful to a Website!

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Every website is created to serve the same purpose of providing information.
Regardless of what it relates to, the sole purpose for a business to have an internet presence is to let the public know about a company, what it does, and how it can satisfy consumer needs.
In order to supply all of this information, there is a tendency to keep adding to a page.
Of course it is important to educate consumers about what is important on a website and with a company; however, there can too much content that does not help visitors at all and in many cases, reduces a web page or site's ability to supply that important information and actually cause a visitor to leave prematurely.
This is definitely not the intended goal and care should be taken to provide the right content and the right amount.
Excessive In an effort to be accommodating, many websites include too much information or present it in ways that detract from the important parts of the page.
Besides that, having too much content can contribute to a number of other issues:
  • Crowding - Too much content can confuse readers rather than answer questions.
  • Questions - When confusion with too much information is created, that effect can appear to supply more questions than answers.
  • Purpose - Content in overabundance will actually undermine the purpose of the website and its ultimate message.
  • Hits and Conversions - Excessive content can and does contribute to lower hits and conversions.
  • Useability - Too much material can make specific content difficult to find and can cause a viewer to exit prematurely.
Important Information Generally, most consumers visit a business website for one reason - to see if a particular company can provide an item or answer question.
Most are not looking for every conceivable detail about a product or service and even providing just that tends to create an opposite effect and push people away.
With that in mind, providing easy access to greater information is a content priority:
  • Stay on Topic - Avoid being too wordy by staying on topic and avoiding over-specific filler.
  • Relevancy - Keep content relevant and up to date, and eliminate anything that isn't.
  • Details - Keep details and descriptions off the main page and available on linked separate pages.
  • Navigation - Provide navigation in broader categories, getting more specific further into the website.
  • Organization - Present the business in a way that is organized, convenient and easy to understand.
  • Perspective - View the page from a customer's perspective and avoid unnecessary clutter.
Although there really is no exact formula on what and how much information is right for any given web page, the best plan is to eliminate any unnecessary details.
If such information is ultimately needed, the best recommendation is to make the main pages light and user-friendly and provide links to secondary pages that can provide more detailed content.
Most of the website should be devoted only to a main topic and provide only the necessary facts to keep readers alive and prevent them from drowning in a sea of information!
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