Google Adwords Mistake - A Devastating Mistake With Google AdWords, Don"t Let it Happen to You!

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Are you someone interested in making money online? Or, are you already making money working from the comfort of your home using AdWords? If you're not making money yet, and are as broke as I am now, my guess is you may be struggling and are already frustrated because that breakthrough you diligently seek won't come no matter how hard you try. You've practically tried and tested everything out there until you realised Google AdWords' your way out.

Google AdWords is by far the best internet marketing tool every created. With it you can have your ads in front of millions within minutes. And if you know your way around it you'd be paying as little as $0.05 per click which is astonishing considering how much you'll be making in return if someone buys your product (after seeing your Google ads of course).

On the other hand, if you don't know the ins-and-outs of the platform, you'll be losing a lot of money at the end of the day. You see, the good/bad News is that the AdWords Platform is programmed to be so smart that you too have to be quite good to find your way around it. Like I said in the summary, Google can distinguish a perfect ad from a badly written one but doesn't know when an advertiser makes a mistake.

Anyway, without further ado, what I'm trying to get at is that people like us who are not quite used to the platform, or don't know how to squeeze the best out of Google, suffer a lot of loses. I'm not new to the whole craze but I made an extremely costly mistake today I'll love to share - and hopefully it helps one or two people. In a nutshell, I mistakenly used a large cost per click (CPC).

Well, let me explain that. It was a mistake. I was writing an ad campaign and already set my CPC and my "daily budget" for the first ad group. Then I set on to write another ad group within the same campaign. But instead of putting a lower price for the new ad group's CPC, I used a much larger amount thinking I was setting another daily budget since it's a different ad group. To be specific, I was bidding $30 per click and just an hour or two later when it occurred to me to verify, I checked and had already accumulated 6 clicks out 550 impressions with my average cost per click Avg. CPC catapulting to $14.40.

That surely made an impact and I paid dearly for my mistake. The worse of all is that, I never made any sales. If I did, even if only one sale, it would have reduced the difference significantly.

The morale of the story is: always check your CPC (and ads in general) before letting them go live. Take your time and don't rush into put ads out there just because you're dying to start making some money. And bear in mind that to win this game you must be patient, able to outsmart the system, and watch what others are doing. You shouldn't be paying more than $0.05 per click; no one should for that matter but it's always up to us the individual not Google. And, of course you'll mistakes; all you've got to do is to make sure you learn from them.
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